Morel introduces the Ultimo SC subwoofer, the latest in its “ultimate bass experience” series
A unique combination of musicality and high power handling is now at your reach
Ness Ziona, Israel; July, 2009 - Morel, a worldwide leader in car audio speaker components and systems since 1975, announced the release of its Ultimo SC subwoofer as part of the Ultimo subwoofer series. Morel has engineered the Ultimo subwoofer series to set new industry standards. In the past two years since its release, the Ultimo series gained worldwide recognition for its extraordinary musicality and bass.
The Ultimo is more than just the deep, loud bass common to most subwoofers; The Ultimo produces a synergy of tight, clean musical and life-like bass reproduction qualities like no other, delivering the ultimate bass experience.
The Ultimo has won (for the second year in a row) the subwoofer of the year – SQ award in Australia and was reviewed favorably in numerous worldwide car audio leading magazines.
Eric Fitzgerald from Car audio and Electronics:“To sum it up, Morel has an ace in the hole with the Ultimo. Enthusiasts no longer have to choose between sound quality and SPL…. the Ultimo excels highly at both….We are talking about a subwoofer that is light years from common.”
InCar Entertainment magazine super test June 2009: "…the Morel (Ultimo) impressed with its sheer speed, which meant it delivered unprecedented levels of excitement and thrills whatever music we played through it. Bass extension was phenomenally good: we couldn't find a bass note deep enough to stretch this driver's low-bass capability, which we rate as a stunner of a result. Bass notes displayed utter detail and timbral fidelity coupled with a realistic sense of the note's start and finish."
Encouraged by the positive response Morel developed and released a new subwoofer member of family – the Ultimo SC.
Consistent with Morels philosophy, the Ultimo SC was designed to deliver innovative engineering resulting in extraordinary combination of audiophile bass quality at an affordable price.
“Morel incorporated most of its renowned technical and acoustical know-how in the Ultimo SC subwoofer, such as the renowned gigantic 5.1” Hexatech™ External Voice coil (EVC™), for accurate music reproduction, superior durability and power handling. We also integrated a highly efficient magnet system – the DMM™ Double Magnet ferrite Motor that maximizes the magnetic field (over 90% efficiency).” Says Mr. Oren Mordechai, Morel's Executive Vice President.
The Ultimo SC employs a unique hybrid paper-carbon fibre composite cone for extraordinary musicality and its chassis is made of stamped steel with a power handling of 600 WRMS.
Available in 10” and 12” size and offered in a 2ohm or 4ohm version for additional flexibility, all at a competitive price that makes it well within your reach.
The Ultimo subwoofer is available through Morel car audio speaker dealers worldwide. For more information, visit www.morelhifi.com or call +972 8 930 1161 In the US call Morel America toll-free at 877-morel-11
About Morel
MOREL manufactures handcrafted, award-winning speakers and audio drivers for the mid to high end OEM, home and car audio markets. With over 30 years of technological innovation and design excellence, and sold in over 55 countries worldwide, Morel audio speakers are the choice of many of the biggest names in the music industry. Design and manufacturing are all performed under one roof, in MOREL's Israel plant.
Media contact:
Shelley P. Alperovich • Marketing Communications Manager
Tel: +972 8 930 1161 • Fax: +972 8 930 1312 • e-mail: shelley@morel.co.il
