Morel Establishes New US Car Audio Division - Morel America Inc.
Company Appoints Overpack as Director of Sales and Marketing

Ness Ziona, Israel - (December 1, 2004) Morel, Ltd. (www.Morelhifi.com) is proud to announce it has formed a new, wholly owned subsidiary, Morel America, Inc., to handle the exclusive distribution of all their leading-edge car audio speaker systems and components, for the United States.

Over the course of their 30-year history, Morel Ltd., has developed a reputation as one of the world premier manufactures of premium loudspeaker components and is known, world-wide for both their proprietary speaker technologies, and for their unparalleled world-class quality and performance. The new operation, will have it's operational headquarters based in Astoria, NY, and will also have a West Coast Sales and Marketing office, in Los Angeles.

To better keep up with the growing demand for their products, the company has also established two regional warehouses; one in the metro NY area and the second one in Phoenix, AZ. This architecture will facilitate prompt and efficient 2-day shipping to the vast majority of the country (for optimal, 'just in time delivery') and is consistent with the company's mandate to provide unparalleled customer service to their specialty retail partners.

The company has also pleased to announce it has named Matthew Overpeck, as Director of Sales and Marketing, to head up the operation of the Los Angeles office. A veteran of over 20-years in the car audio specialty industry, Overpeck has previously held executive sales and marketing positions with Precision Power, Diamond Audio Technologies and most recently, with Eclipse, in the capacity of Eastern Regional Sales Manger.

According to Ilan Wunsh, Managing Director for Morel, Ltd., "We are extremely pleased to have someone of Matt's caliber and extraordinary experience joins our team. We are very confident, given our success with our car audio product in over two-dozen other countries around the globe that with his leadership, combined with our new operation, exclusive technologies and unparalleled quality, that our future here in the States is very bright."

Morel (Deleted America) will be exhibiting their complete line of high-performance car audio components and integrated speaker systems at CES, in booth LVCC 6027, as well it's new, iPod/DVD equipped BMW factory demo vehicle.